The assignment options at AS and A2 all offer constraints for your work, whether it be making pages for a music magazine, the opening of a film or the packaging for an album; one of the reasons why you aren't offered total free choice is because people often find that working within constraints gives them something to exercise their creativity, whereas total freedom can sometimes make it really difficult to know where to start. It's why genre can be interesting- how has something been created which fits with certain structures and rules but plays around with them to give us something a little bit different?
The word 'creative' has many meanings- the most democratic meaning would really suggest that any act of making something (even making an idea) might be seen as a creative act. In more elitist versions of the term, it is reserved for those who are seen as highly skilled or original (famous artists, musicians, film-makers etc). An interesting third alternative is to think about how creativity can be an unconscious, random or collaborative act that becomes more than the sum of its parts."
1. working within constraints gives something to exercise creativity
2. It's why genre can be interesting- how has something been created which fits with certain structures and rules
3. democratic meaning would really suggest that any act of making something
4. highly skilled or original
5. can be unconscious, random or collaborative act
1.constraints- For our As coursework we were given certain restraints, we were told it needed to be a music magazine and conform to typical music magazine conventions, we were asked to use a mid shot image on the cover and for the magazine to contain a masthead, barcode, contents and double page spread. For our A2 coursework we were asked to produce a video it had to be a music video and we had to create an identity for a band/ artist with a digipak and advert for our artist.
2.genre- For both coursework tasks we were free to chose whatever genre we wanted to use, for my as i chose to use a pop genre and conform to typical pop conventions, and then for our a2 coursework we chose to use a dance theme.
3.making- During our as and a2 coursework a preliminary magazine, music magazine with contents and double page spread, music video, digipak and advert were produced.
4.original- for my music magazine i chose the name, artist name and the artist i also styled the artist to how i thought fit the look i wanted, i took inspiration from other pop magazines such as 'pop' but ultimately created how i wanted my magazine to appear. We started our music video conforming to typical dance video conventions by choosing to use a energetic party theme but then we evolved our idea into more of an original one by using simplistic and minimal features.
5. collaborative- For the music video task most of us worked in pairs, this meant we were able to share ideas.
1.constraints- For our As coursework we were given certain restraints, we were told it needed to be a music magazine and conform to typical music magazine conventions, we were asked to use a mid shot image on the cover and for the magazine to contain a masthead, barcode, contents and double page spread. For our A2 coursework we were asked to produce a video it had to be a music video and we had to create an identity for a band/ artist with a digipak and advert for our artist.
2.genre- For both coursework tasks we were free to chose whatever genre we wanted to use, for my as i chose to use a pop genre and conform to typical pop conventions, and then for our a2 coursework we chose to use a dance theme.
3.making- During our as and a2 coursework a preliminary magazine, music magazine with contents and double page spread, music video, digipak and advert were produced.
4.original- for my music magazine i chose the name, artist name and the artist i also styled the artist to how i thought fit the look i wanted, i took inspiration from other pop magazines such as 'pop' but ultimately created how i wanted my magazine to appear. We started our music video conforming to typical dance video conventions by choosing to use a energetic party theme but then we evolved our idea into more of an original one by using simplistic and minimal features.
5. collaborative- For the music video task most of us worked in pairs, this meant we were able to share ideas.
This is good work Steph - you have demonstrated a clear understanding of creativity and it applied it to your work successfully.
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