Detail how your understanding of the importance of good research and planning skills developed throughout the pre-production of your AS and A2 coursework.
Throughout AS and A2 I have been able to appreciate and understand how important primary and secondary research is and has been to the pre-production stages of my work.
Primary research was important in my coursework because it provides vital and detailed research for pre-production stages of our coursework, the research is personal to the project. Primary research we carried out at AS- Pitching the idea to the class and gaining feedback, we created questionnaires for friends and family to fill out and input their ideas this was extremely useful because the friends I had filling it out were around my target age for the magazine which meant their opinion was particularly relevant, I also Analyzed in detail existing magazines this helped me to understand the conventions used to display the magazine, we also used test shots and draft magazines to test ideas, we then gained feedback from our draft which meant we could gain the teachers perspective on what works and areas to improve upon.
In our AS and A2 research and planning steps we presented a pitch and received audience feedback from other students and teachers, our pitch was designed for our coursework so we could gain specific feedback that would only be relevant to our work, helping us put our own ideas together. We annotated different dance videos such as Rita Oras- How we do by annotating details from the video this meant we were able to apply these features into our research, we also created a twitter feed to create a brand a possible way to gain feedback.
Secondary research is also very important it’s the research that will help to craft the idea and put it together, it is also less time consuming because the texts are already there to take inspiration from. Secondary research carried out at AS- Looking at past students blogs, this was very helpful because we were able to look at what direction past students chose to go in, and could gain inspiration how they set out their research and planning. I looked at websites such as dafont, cover junkie- the internet was the most influential out of all of the types of secondary research because it meant we gather ideas from existing products such as looking at different covers, contents pages and articles.
In our A2 coursework we looked at similar Youtube videos to the genre we selected this helped us because we were able to look at existing products to gain inspiration and learn the conventions of music videos, I also looked at past students work and how they approached it which helped me understand how I could attempt the planning stages of the music video. I looked on website such as Dafont.com looking for fonts for my digipak and advert this helped a lot because once I had looked at different fonts it helped me in the planning processes of other areas such as the layout and colour scheme. I also looked at different album covers on the internet which meant I could research into which layouts I think would work for my artist and genre and what style I could use.
The cons of primary research are that it takes time, and the research is time consuming to carry out, but it does produce the better results for research. The cons for secondary research are that what we looked at was official (eg. Album covers and music videos) which meant they were unrealistic to look at because we didn’t have the budget or time to achieve this.
A lot more research needed to be completed at as we carried out different varieties of research in 3 areas music video digipaks/ album covers and magazine adverts which meant this also involved a lot of planning, I’d say at AS we needed to do a lot of research because we didn’t have any experience of conforming to typical conventions and genre types so this meant we were advantaged at A2 because wed learnt a lot at AS that we could apply. How I research and plan has improved significantly from AS and I have learnt how to apply the research and feedback into my work to get the best results.
Throughout the course my skills have improved, for example at AS I had little experience with websites and technology such as animoto and now I know how to use it and have used it throughout my coursework to demonstrate my ideas and skill, and I would say good and appropriate research is very important and relevant research is extremely useful and helps place the different concepts and ideas together.
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