Media language Theory

Connotation  of  our  music  video= Dj mixer (fun, party lively)

Charles Sanders Pierce (1931)

 –there are three types of sign that we use every day to createmeaning; iconic, indexical and symbolic signs.

 

•Icon/iconic

: a mode in which the signifier is perceived as

resembling

or imitating thesignified (recognizably looking, sounding, feeling, tasting or smelling like it) - being similar inpossessing some of its qualities: e.g. a portrait, a cartoon, a scale-model, onomatopoeia,metaphors, 'realistic' sounds in 'programme music', sound effects in radio drama, a dubbedfilm soundtrack, imitative gestures.

•Index/indexical

: a mode in which the signifier is

directly connected 

in some way (physicallyor causally) to the signified - this link can be observed or inferred: e.g. 'natural signs' (smoke,thunder, footprints, echoes, non-synthetic odours and flavours), medical symptoms (pain, arash, pulse-rate), measuring instruments (weathercock, thermometer, clock, spirit-level).

•Symbol/symbolic

: a mode in which the signifier does not resemble the signified but which isfundamentally arbitrary or purely conventional - so that the relationship must be learnt: e.g.language in general (plus specific languages, alphabetical letters, punctuation marks, words,phrases and sentences), numbers, morse code, traffic lights, national flags.

media language

Evaluate your coursework in relation to a media concept.
MEDIA LANGUAGE

Camera=

Different shots.. Mainly mid shot’s used (female artist), close up’s (dj mixer), long shots (dj against background), camera panning (slow point in the song), zooming in and out (dj mixer).

Still and central framing (as the female artist sings and dances), Two shot (shot with the male and female together)

Editing=

Controlling speed (speeding up and slowing down areas), cuts (cutting between shots), reversing and replaying (reversing/ fast forwarding different shots and replaying them- dj), lip-syncing (female artist is mouthing the words), contrast of the shots (altering colour and brightness of shots).

Lighting=

Disco lights (disco lights were used in the background), screen (the screen projected different colours and flashing lights).

Sound=

Dance song- yeahyeahyeah’s- heads will roll (remix)

Synchronous (matches the action- dance track and the artist dancing/lively)

Diegetic sound (dj is used and lip-syncing female)

Tempo (fast tempo)

Mise- en-scene=

Location (screens, background)

Style (casual dress sense, simple, young)

Casting (teenage, attractive, normal)