Is your text popular for a mass audience?
Julian McDougall (2009) suggests that in the online age it is getting harder to conceive a media audience as a stable, identifiable group.
Most dance music would be classed targeting a Niche / Alternative audience
We wanted the our audience to lean more towards a mass audience and although the song is ad dance genre it was very popular when released and has a fun pop twist but when the video and band was created we realised it perhaps leaned more towards a niche/ alternative audience.
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