Connotation of our music video= Dj mixer (fun, party lively)
Charles Sanders Pierce (1931)
–there are three types of sign that we use every day to createmeaning; iconic, indexical and symbolic signs.
•Icon/iconic
: a mode in which the signifier is perceived as
resembling
or imitating thesignified (recognizably looking, sounding, feeling, tasting or smelling like it) - being similar inpossessing some of its qualities: e.g. a portrait, a cartoon, a scale-model, onomatopoeia,metaphors, 'realistic' sounds in 'programme music', sound effects in radio drama, a dubbedfilm soundtrack, imitative gestures.
•Index/indexical
: a mode in which the signifier is
directly connected
in some way (physicallyor causally) to the signified - this link can be observed or inferred: e.g. 'natural signs' (smoke,thunder, footprints, echoes, non-synthetic odours and flavours), medical symptoms (pain, arash, pulse-rate), measuring instruments (weathercock, thermometer, clock, spirit-level).
•Symbol/symbolic
: a mode in which the signifier does not resemble the signified but which isfundamentally arbitrary or purely conventional - so that the relationship must be learnt: e.g.language in general (plus specific languages, alphabetical letters, punctuation marks, words,phrases and sentences), numbers, morse code, traffic lights, national flags.
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